Offering
Take the evidence through to launch.
When the market read says go, the next question is execution. Indexeli can identify, recruit and manage KOLs and partner clinics, coordinate hands-on and in-clinic evaluation, and run product launch, PR, campaigns, channel and social marketing and the UK regulatory route.
Why Indexeli
The bridge from intelligence to market.
A market-entry readout tells a supplier where to enter, who to target and what the market will pay. Acting on it still means finding the right clinical voices, getting product into credible hands, building partner relationships and clearing the regulatory route before a launch lands.
Indexeli can carry the same evidence through to activation. The provider, pricing and KOL signals that shape the decision are the same signals that target recruitment, partner selection and launch sequencing, so the programme starts from data rather than guesswork.
What an activation programme can cover.
Scope follows the launch: a single KOL recruitment exercise, a full managed programme, or activation that runs alongside an in-market distributor.
KOL identification and recruitment
Use the underlying KOL mapping to identify credible clinical voices by category, region, audience and conflict profile, then approach and recruit them for the programme.
KOL mapping and interestKOL programme management
Contracting, hands-on and training sessions, customer-service support, networking and launch events, managed as an ongoing relationship rather than a one-off introduction.
Partner-clinic network
A vetted network of partner clinics, including award-winning flagship sites, for in-clinic and real-world product evaluation that generates credible early evidence.
Product launch, PR and campaigns
Plan and run the launch itself: launch moments and trade-press PR, earned media, and integrated marketing campaigns timed to the recruitment and evaluation milestones.
Channel and social marketing
Activation across professional channels and social: positioning, content, KOL-led campaigns and launch messaging aimed at the segments the market read identified.
UK regulatory pathway
We advise on and coordinate the UK regulatory route, including Responsible Person appointment and MHRA notification, working with the appointed specialists who hold those responsibilities.
Good fit
For suppliers who have the evidence and now need the route run.
- Manufacturers entering the UK who need KOLs identified, recruited and managed.
- Brands that want product into credible clinics for in-clinic and real-world evaluation.
- Launches that need hands-on training, networking and launch events coordinated.
- Brands that need a product launch, PR and campaigns run end to end, not just advised on.
- Teams that need channel and social activation aligned to the right provider segments.
- Companies that need the UK regulatory route advised on and coordinated alongside launch.
Outputs can include.
A programme can be scoped around the launch: who to recruit, how to manage them, where to evaluate, how to activate and how to clear the route.
KOL shortlist
A ranked, conflict-aware shortlist of clinical voices with recruitment status.
Managed programme
Contracts, training, events and ongoing support run as a single programme.
Evaluation sites
Partner clinics matched for in-clinic and real-world product evaluation.
Launch and activation plan
Product launch, PR, campaigns and channel/social activation alongside a coordinated UK regulatory route.
Boundaries
We advise and coordinate; we do not replace regulated specialists.
Indexeli can advise on and coordinate the UK regulatory pathway, including Responsible Person appointment and MHRA notification. We do not file registrations on a manufacturer's behalf; that responsibility sits with the appointed Responsible Person and the relevant regulated specialists. Legal, regulatory and clinical sign-off should be handled by the appropriate professional advisors where required.
Start
Tell us what you are launching.
Useful context: product or device, category, target segments, UK status, regulatory position, and whether you need KOL recruitment, a managed programme, in-clinic evaluation, activation or the full route.
Contact
Email markets@indexeli.com or call +44 20 3048 4839.